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They acquired two clothing and apparel companies, Talbots and Eddie Bauer. The acquisition was short-lived. Spiegel later declared bankruptcy, yet Bauer still remains, albeit in a smaller presence in the United States today. From to , General Mills went to court as the parent company of Parker Brothers , which held the rights on the brand name and gaming idea of the board game Monopoly , claiming that the so-called Anti-Monopoly game of an economics professor infringed their trademark. The dispute extended up to the U. Supreme Court , which ruled against them, saying that while they have exclusive rights to the game Monopoly , they can not prevent others from using the word " monopoly " in the name of a game.

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There were many potential acquirers of the business but it was floated on the stock exchange with General Mills' shareholders getting equivalent shares in Kenner Parker. This was more tax efficient for General Mills. In , the company purchased Pillsbury sans Burger King from Diageo , although it was officially described as a "merger". Since , General Mills has been producing more products targeted to the growing ranks of health-conscious consumers. The company has chosen to switch its entire breakfast cereal line to whole grain.

The company also started manufacturing their child-targeted cereals with less sugar. The site launched in August and ran through December The site allowed you to create an avatar, build a house, and play various games to earn money.

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You could spend this money in the main town, and use it to purchase things like General Mills cereals or furniture for your home. In April , General Mills announced that it will switch all 1 million eggs it uses each year to cage-free. General Mills was ranked on the Fortune list of America's largest corporations, [23] in and was the third-largest food consumer products company in the United States.

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In , citing climate change, General Mills promised to reduce its greenhouse gas emissions by 28 percent over 10 years. In April , the company announced that it had changed its legal terms on its website to introduce an arbitration clause requiring all disputes with General Mills to be resolved in small claims court or arbitration and not as a participant in a class action.

More recently, as of , it has purchased Annie's Homegrown. General Mills acquired the meat-based brand Epic Provisions in Box Tops for Education is a program that was introduced by General Mills in to provide money for K education. Every box top that was sent would allow the school to pay for supplies, which would in turn help the school's students.

In July , Box Tops for Education introduced a mobile app where a store receipt would have to be scanned within two weeks of purchase in order for the money to be collected; the physical box tops themselves are expected to be phased out by December From Wikipedia, the free encyclopedia. For other uses, see General Mills disambiguation. Golden Valley, Minnesota. Operating income. Net income. Traditional south of the border flavor made right here in the U. Waverley , Australia San Adrian , Spain.

Food portal Companies portal. Securities and Exchange Commission. June General Mills. Retrieved September 13, History Topics. Minnesota Historical Society. Retrieved May 9, University of Minnesota Press. Retrieved April 5, Williams, "Frank Kell " ". Retrieved April 16, Hogan's Alley. Taste of General Mills blog.

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