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Do you want to make precise data-based decisions? Do you want to trust your data? Do you want not just to have some data but to use it?
The first thing you need is to know what data to collect and how to collect it. That's why the first step in web analytics setup process it creating imlementation and measurement plan.
A measurement plan will guide you what Google Analytics data you need to collect and analyze to support your marketing goals. Your measurement plan should define:
- your business objectives
- the strategies and tactics that support the objectives
- key performance indicators (KPIs) to measure success
- segments to better understand what drives success
- and targets for each KPI to understand if your business is reaching its goals
This is crucially importnat that you have measurable metrics to measure your success. This will help you to understand what channels, marketing activities, etc. contribute most to your success and which are underperforming.
Here are 2 examples of measurement plans that communicate all the metrics that should be collected depending on business objectives.
If you need professional help to create your analytics measurement plan feel free to contact us.