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Streaming raw Google Analytics data means duplicating all the hits (events, page views, transactions, etc.) you send to Google Analytics in a different database (in BigQuery).

It means you will get all the raw unfiltered hits and you can either process this data further or use it for any kind of analysis.

Some web-analytics services claim to have an advantage of tracking individual users that Google Analytics cannot do. However, this is not quite true.

Google Analytics tracks individual users, each interaction of individual users and has user-level reports. There are some limitations only regarding the personally identifiable information (PII).

Data Studio is the tool used on Google Marketing Platform for data visualization. It became extremely popular among marketers in the past couple of years. The main reason for its popularity is that it is very extremely useful for building Google Ads and Analytics reports. Actually it is recommended to use Google Data Studio instead of Google Analytics built-in functions.

User-id tracking is the feature of Universal Analytics that many businesses implement. This is not a laborious process to implement User-Id tracking in case you have the unique identifier for each user available at front-end. But in real life few get any benefits from it.

Universal Analytics claims there are four main benefits of the User ID.

Thrivecart is used by many businesses for building their sales funnels. They have many useful opportunities for digital marketers. However tracking implementation on Thrivecart is a pain. Thrivecart do not officially support Google Tag Manager.

Here there is the documentation on how to implement Facebook pixel and Google Analytics on Thrivecart.

Discrepancy in data especially in the revenue and transaction number is often an issue for the ecommerce sites that use Shopify. Shopify has a document where they list some possible reasons of this discrepancy https://help.shopify.com/en/manual/reports-and-analytics/discrepancies. However these explanations are not very helpful because they do not contain any practical advice on how this can be fixed.

Video tracking for Youtube videos can easily be configured with build-in Google Tag Manager triggers. But other video players are not currently supported. Fortunatly most of the popular video players have JavaScript API which allows to create listeners and push data about video player events to dataLayer.

JWPlayer Tracking

JWPlayer has very detailed API reference here https://developer.jwplayer.com/jw-player/docs/developer-guide/api/javascript_api_introduction/

It is always important for the marketers to track the source of the traffic in Google Analytics. It is a very easy thing to do if you promote with the help of the Adwords. In this case it is enough to link your Adwords and Google Analytics accounts and all the data about traffic source, impressions, clicks and costs will be automatically imported into your Google Analytics property. But it you advertise with the help of other systems like Facebook you should use utm-marks to attribute your traffic correctly.