Universal analytics and enhanced e-commerce tracking brings a lot of insights to any business that uses Wordpress + Woocommerce.
Enhanced ecommerce is a must-have for any ecommerce business and brings a lot of insights both about user behaviour on different steps of checkout and about performance of individual products, product categories and brands.
Here is an example of report build on the top of ehnanced ecommerce data https://datastudio.google.com/open/0ByoVlvHNV0xOcDc2VldhZG5tdEk
Google Analytics implementation is done with the help of Google Tag Manager. This approach has the following advantages:
- minimizes changes to the source code of your site
- makes integrations with other marketing tools (Facebook, Mixpanel, AdRoll, Twitter, etc.) much easier
Full list of data points that are recommended for tracking can be found here
If you are interested in advanced tracking implementation for your Wordpress contact us to discuss.