In the vast world of Google Analytics 4 (GA4), there's a nifty feature that often flies under the radar – "Custom Insights." Surprisingly, not many GA4 users tap into its potential, but trust me, it's a game-changer when it comes to conversion rate optimization and acting on your data changes better.
Samplation has often been a pain for Universal Analytics users. With the move to Google Analytics 4, the quotas for queries have been greatly increased. In GA4, the quota limit for event-level queries is 10 million events for standard Google Analytics properties and up to 1 billion events for Google Analytics 360 properties. This enables GA4 users to report on large timeframes and multiple dimensions without any sampling.