Discrepancy in Transaction Data between Google Analytics and Shopify. Some Random Shopify Transaction are missing in Google Analytics

Discrepancy in data especially in the revenue and transaction number is often as issue for the ecommerce sites that use Shopify. Shopify have a document where they list some possible reasons of these discreapancy https://help.shopify.com/en/manual/reports-and-analytics/discrepancies. However these explanations are not very helpful because they do not contain any practical advice on how this can be fixed.

Landing Pages Report Issues in Google Analytics

Landing pages report in Google Analytics helps marketers to evaluate the performance of different landing pages,to identify high converting landing pages, to find landing pages with inadequately high bounce rate or loading time, to find landing pages which are not mobile friendly and answer many more specific questions with data.

However there are some issues that can prevent or make it difficult to get useful data from the Landing pages report.

Using UTM-Marks in Facebook

It is always important for the marketers to track the source of the traffic in Google Analytics. It is a very easy thing to do if you promote with the help of the Adwords. In this case it is enough to link your Adwords and Google Analytics accounts and all the data about traffic source, impressions, clicks and costs will be automatically imported into your Google Analytics property. But it you advertise with the help of other systems like Facebook you should use utm-marks to attribute your traffic correctly.

Tracking implementation for Single page applications (SPA)

Single-Page Applications (SPA) become more and more popular. They are built using Ember, React, Angular, Backbone, Meteor or something similar.

Bad news about SPA is that adding default Universal Analytics tracking code to such applications will not result in having any valuable data in the Google Analytics account. The reason is that SPA does not generate any pageviews by defaults and pageview hits are not send to Universal Analytics. If no customization is applied to the analytics tracking code one will have sessions with only one pageview and extremely high bounce rate.

Analytics Tracking Features

Do you want to get most of your web analytics tools? Make sure that you do not miss any important data points that can contribute to understanding and optimizing your web usage.

Data points that are essential for most websites are listed below. All these data points can be send to any analytics system such as Google Analytics or Mixpanel.

Google Analytics Dashboards Tools, Products and Platforms

Dashboards organize your data in a meaningful way and turn it into a business tool that help to keep an eye on KPI's and to point your business in the right direction. Custom dashboards make it possible to visually depict performance of a website, specific traffic source or a campaign at the desired  level of detail.

There is a great variety of tools that can be used for dashboarding.